The Death of Social Media and the Rise of Interest Media
In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.
You’ll learn about:
- Why "Views Achieved" is the Most Merit-Based Marketing Metric
- The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
- The Barbell Strategy: Going Extreme Digital and Extreme Analog
- Why Real-Life Experiential Content Will be Put on a Pedestal
- The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders
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In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.
You’ll learn about:
- Why "Views Achieved" is the Most Merit-Based Marketing Metric
- The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
- The Barbell Strategy: Going Extreme Digital and Extreme Analog
- Why Real-Life Experiential Content Will be Put on a Pedestal
- The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders
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