SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:12) Daniel’s move for flying with a newborn: apology, goodie bags with earplugs, and chocolate

(02:10) Jay’s one-flight horror story and the one rule: do not wait on the diaper situation

(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back

(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest

(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now

(06:27) Adding “read time” to emails and content to lift opens and reduce resistance

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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