Lessons from tennis: New Blues CEO Karl Budge on innovating for rugby fans

Aotearoa Rugby Pod

The ARP crew quiz one of NZ Sport's great innovators, new Blues CEO Karl Budge, about taking the lessons he learnt in tennis and applying them to rugby.

Budge brought superstars like Venus Williams, Caroline Wozniacki and Maria Sharapova to Auckland's small tennis event, and the fans clocked, so what can he do with rugby at Eden Park?

Catch all our content across @aotearoarugbypodofficial channels

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The ARP crew quiz one of NZ Sport's great innovators, new Blues CEO Karl Budge, about taking the lessons he learnt in tennis and applying them to rugby.

Budge brought superstars like Venus Williams, Caroline Wozniacki and Maria Sharapova to Auckland's small tennis event, and the fans clocked, so what can he do with rugby at Eden Park?

Catch all our content across @aotearoarugbypodofficial channels

Hosted on Acast. See acast.com/privacy for more information.

2026-03-03 30 min

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