An Ex Cable Cowboy on the Future of Sports

The Varsity

David Levy, the former Turner Networks prez turned sports marketing exec, joins John to chart the evolution of the industry, the streaming rights arms race, and the surprising implications of the Paramount Skydance–WBD deal. Then the guys chat about a potential CBS–Turner Sports merger and why women’s sports are primed for explosive growth. Twenty nations and territories will compete in the World Baseball Classic with rosters featuring 78 MLB All-Stars, the most ever. Learn more at ⁠WorldBaseballClassic.com⁠.

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David Levy, the former Turner Networks prez turned sports marketing exec, joins John to chart the evolution of the industry, the streaming rights arms race, and the surprising implications of the Paramount Skydance–WBD deal. Then the guys chat about a potential CBS–Turner Sports merger and why women’s sports are primed for explosive growth. Twenty nations and territories will compete in the World Baseball Classic with rosters featuring 78 MLB All-Stars, the most ever. Learn more at ⁠WorldBaseballClassic.com⁠.

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

2026-03-11 47 min
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