#169: How to Pitch Yourself to Land Bigger Opportunities Online
Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans.
So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your business.
Landing more media opportunities will do a lot of great things for your business, like help you grow your email list, establish more street cred, and create more demand for your products and services. That’s why it’s more than worth your time to figure out how to pitch yourself successfully to media organizations and outlets.
The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash?
I’ll tell you exactly how. And to help me, I’ve got my friend Jennifer Berson joining me on this podcast episode. Jennifer was a lawyer working at a prestigious firm before she decided to follow her inner creative voice and start Jeneration PR, an ultra successful public relations and social media marketing firm.
Jennifer shares all the amazing tips, tricks and tidbits that will get you closer to landing the podcast, blog or social media show you’ve always dreamed about being featured on.
And, don’t forget to download this week’s freebie. It’s a pitch template, based on the formula Jen delivers during the show. All you have to do is fill in the blanks and you’re that much closer to landing your next big media hit.
Today Jennifer is helping me answer questions like:
- Why is it so important that you know the RIGHT way to pitch?
- Where do you start?
- How do you position yourself as an expert without a large following or customer base?
- How should you structure your pitch?
- What are the biggest pitch mistakes?
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Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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Repeatable methods, frameworks, mental models, processes, and systems.
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Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.