Is the High Over for Hemp Drinks?

The Journal.

A new billion-dollar industry of hemp-derived THC drinks exploded onto the market last year by exploiting an apparent legal loophole. Now, a federal ban is set to wipe the popular alcohol alternatives off shelves by November. WSJ's Laura Cooper and Cann CEO Jake Bullock detail the last-ditch effort to lobby Washington. Jessica Mendoza hosts.

Further Listening:


- How Scotts Miracle-Gro's Weed Business Went Up in Smoke

- California's Wine Industry Is in Crisis


Sign up for WSJ’s free What’s News newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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A new billion-dollar industry of hemp-derived THC drinks exploded onto the market last year by exploiting an apparent legal loophole. Now, a federal ban is set to wipe the popular alcohol alternatives off shelves by November. WSJ's Laura Cooper and Cann CEO Jake Bullock detail the last-ditch effort to lobby Washington. Jessica Mendoza hosts.

Further Listening:


- How Scotts Miracle-Gro's Weed Business Went Up in Smoke

- California's Wine Industry Is in Crisis


Sign up for WSJ’s free What’s News newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

2026-04-06 16 min
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