SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.

=================================================

Best Moments:

(01:56) Content names matter more than content itself

(02:41) Ebook vs. guide: “guide” gets more downloads

(03:47) Test names like checklist, playbook, blueprint

(05:27) Sale names: don’t stick with “summer sale”

(06:04) Segment lists—custom names for each group

(06:46) Write 20 headlines before any content

(08:08) People buy the menu name, not the dish

(09:41) Viral salads ruined Jay’s favorite spot

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

More description

=================================================

Best Moments:

(01:56) Content names matter more than content itself

(02:41) Ebook vs. guide: “guide” gets more downloads

(03:47) Test names like checklist, playbook, blueprint

(05:27) Sale names: don’t stick with “summer sale”

(06:04) Segment lists—custom names for each group

(06:46) Write 20 headlines before any content

(08:08) People buy the menu name, not the dish

(09:41) Viral salads ruined Jay’s favorite spot

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

2025-06-09 11 min Transcript

Listen elsewhere

Audio File Episode Page

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Quick Summary Summary Template Ready

A concise first-pass summary for understanding the episode quickly.

Best for: Any episode, First-pass understanding

Quick Summary

Output: One-paragraph overview, Key takeaways, Best parts

Deep Knowledge Extract Knowledge Extraction Template Ready

A structured reusable extraction of ideas, methods, caveats, resources, claims, and quotes.

Best for: Long interviews, Expert conversations

Deep Knowledge Extract

Output: Big ideas, Methods and frameworks, Resources

Business Ideas Knowledge Extraction Template Ready

Business opportunities, strategy insights, and company-building lessons.

Best for: Founder podcasts, Business interviews

Business Ideas

Output: Strategic insights, Business opportunities, Frameworks and models

Action Items Knowledge Extraction Template Ready

Explicit actions, next steps, habits, recommendations, and things to avoid.

Best for: Productivity, Health

Action Items

Output: Explicit actions mentioned, Suggested next steps, Things to avoid

Methods & Frameworks Knowledge Extraction Template Ready

Repeatable methods, frameworks, mental models, processes, and systems.

Best for: Productivity episodes, Technical interviews

Methods & Frameworks

Output: Methods, Frameworks, Systems and workflows

Resources Mentioned Knowledge Extraction Template Ready

Concrete books, tools, apps, websites, products, papers, people, and organizations.

Best for: Resource-heavy episodes, Interviews

Resources Mentioned

Output: Books, Tools and apps, Websites and platforms

Quick Summary Summary Template Ready

A concise first-pass summary for understanding the episode quickly.

Best for: Any episode, First-pass understanding

Quick Summary

Output: One-paragraph overview, Key takeaways, Best parts

Deep Summary Summary Template Ready

A detailed readable summary organized by chapter or topic.

Best for: Long interviews, Educational podcasts

Deep Summary

Output: Episode meta, Detailed summary, Key arguments

Knowledge Blocks Knowledge Extraction Template Ready

Reusable atomic knowledge units extracted from the episode.

Best for: Research, Learning

Knowledge Blocks

Output: Concept, Explanation, Why it matters

Topic Map Knowledge Extraction Template Ready

A navigable map of subjects, topic flow, and suggested chapters.

Best for: Long episodes, Episodes without good chapters

Topic Map

Output: Main topics, Topic flow, Suggested chapters

Quick Summary Summary Template Ready

A concise first-pass summary for understanding the episode quickly.

Best for: Any episode, First-pass understanding

Quick Summary

Output: One-paragraph overview, Key takeaways, Best parts

Deep Summary Summary Template Ready

A detailed readable summary organized by chapter or topic.

Best for: Long interviews, Educational podcasts

Deep Summary

Output: Episode meta, Detailed summary, Key arguments

Knowledge Blocks Knowledge Extraction Template Ready

Reusable atomic knowledge units extracted from the episode.

Best for: Research, Learning

Knowledge Blocks

Output: Concept, Explanation, Why it matters

Topic Map Knowledge Extraction Template Ready

A navigable map of subjects, topic flow, and suggested chapters.

Best for: Long episodes, Episodes without good chapters

Topic Map

Output: Main topics, Topic flow, Suggested chapters

Health Tips Knowledge Extraction Template Ready

Health, fitness, recovery, nutrition, supplement, and wellness advice or claims.

Best for: Health podcasts, Fitness podcasts

Health Tips

Output: Practical tips mentioned, Health claims, Warnings and limitations

Business Ideas Knowledge Extraction Template Ready

Business opportunities, strategy insights, and company-building lessons.

Best for: Founder podcasts, Business interviews

Business Ideas

Output: Strategic insights, Business opportunities, Frameworks and models

Book Recommendations Knowledge Extraction Template Ready

Books and learning resources mentioned in the episode.

Best for: Interview podcasts, Education podcasts

Book Recommendations

Output: Books mentioned, Reading themes, Other learning resources

Methods & Frameworks Knowledge Extraction Template Ready

Repeatable methods, frameworks, mental models, processes, and systems.

Best for: Productivity episodes, Technical interviews

Methods & Frameworks

Output: Methods, Frameworks, Systems and workflows

Risks and Caveats Knowledge Extraction Template Ready

Risks, warnings, limitations, trade-offs, weak evidence, and uncertainties.

Best for: Health, Science

Risks and Caveats

Output: Warnings, Limitations, Trade-offs

Action Items Knowledge Extraction Template Ready

Explicit actions, next steps, habits, recommendations, and things to avoid.

Best for: Productivity, Health

Action Items

Output: Explicit actions mentioned, Suggested next steps, Things to avoid

Quotes and Claims Knowledge Extraction Template Ready

Memorable quotes and important claims with source context.

Best for: Interviews, Debates

Quotes and Claims

Output: Notable quotes, Important claims, Claims worth verifying

Resources Mentioned Knowledge Extraction Template Ready

Concrete books, tools, apps, websites, products, papers, people, and organizations.

Best for: Resource-heavy episodes, Interviews

Resources Mentioned

Output: Books, Tools and apps, Websites and platforms

Deep Knowledge Extract Knowledge Extraction Template Ready

A structured reusable extraction of ideas, methods, caveats, resources, claims, and quotes.

Best for: Long interviews, Expert conversations

Deep Knowledge Extract

Output: Big ideas, Methods and frameworks, Resources

Transcript

Open the Transcript tab to load the transcript.

Chapters

No chapters available.