Denim Wars | Storming the Castle | 3

Business Wars

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.

Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? 

Listen ad-free on Wondery+ here

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More description

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.

Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? 

Listen ad-free on Wondery+ here

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020-11-09 23 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.