#315 - Hall of Fame: Vin Matano

30 Minutes to President's Club | No-Nonsense Sales

FOUR ACTIONABLE TAKEAWAYS

  • Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
  • Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
  • The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
  • Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.


PATH TO PRESIDENT’S CLUB

  • Sr. Account Executive IC-5 @ Demandbase
  • Strategic Advisor @ Aligned
  • Strategic Partner @ Outplay


RESOURCES DISCUSSED


More description

FOUR ACTIONABLE TAKEAWAYS

  • Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
  • Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
  • The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
  • Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.


PATH TO PRESIDENT’S CLUB

  • Sr. Account Executive IC-5 @ Demandbase
  • Strategic Advisor @ Aligned
  • Strategic Partner @ Outplay


RESOURCES DISCUSSED


2024-06-24 31 min
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