Why Big Fashion Doesn’t Dress Olympic Figure Skaters

Back Row With Amy Odell

This is the audio version of the Back Row newsletter published February 17, 2026.


Why don't fashion designers view Olympic figure skating the way they do red carpets — as a forum to exploit for brand impressions? The sport is fabulous, glamorous, and awe-inspiring, after all. Amy digs into how figure skating costumes are made and why the world's top ready-to-wear designers generally don't want anything to do with making them — and why the athletes also aren't clamoring for brands to step in.

Plus, a special New York Fashion Week report (6:00).

Learn more about your ad choices. Visit megaphone.fm/adchoices

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This is the audio version of the Back Row newsletter published February 17, 2026.


Why don't fashion designers view Olympic figure skating the way they do red carpets — as a forum to exploit for brand impressions? The sport is fabulous, glamorous, and awe-inspiring, after all. Amy digs into how figure skating costumes are made and why the world's top ready-to-wear designers generally don't want anything to do with making them — and why the athletes also aren't clamoring for brands to step in.

Plus, a special New York Fashion Week report (6:00).

Learn more about your ad choices. Visit megaphone.fm/adchoices

2026-02-19 8 min
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