Industry West’s Secret to Scaling—Without the Help of VCs
When it comes to furniture companies, commercial design favorite Industry West is an anomaly. Since its launch in 2009, the Jacksonville, Florida-based, direct-to-consumer brand has been profitable. Husband and wife co-founders Jordan and Anne England’s bootstrapped efforts have led to a growth of nearly 70 percent each year—a rate that, Jordan says, shows no signs of slowing down. Now, the couple reveals the challenges of being an e-commerce early adopter, why they’re opening a SoHo showroom, and how they’re working offline to acquire new customers. This episode is sponsored by Fuigo.
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When it comes to furniture companies, commercial design favorite Industry West is an anomaly. Since its launch in 2009, the Jacksonville, Florida-based, direct-to-consumer brand has been profitable. Husband and wife co-founders Jordan and Anne England’s bootstrapped efforts have led to a growth of nearly 70 percent each year—a rate that, Jordan says, shows no signs of slowing down. Now, the couple reveals the challenges of being an e-commerce early adopter, why they’re opening a SoHo showroom, and how they’re working offline to acquire new customers. This episode is sponsored by Fuigo.
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