Live From eTail | VP Nick Sarraf On AutoZone's Digital Transformation Journey
Nick Sarraf, VP Digital Transformation & Customer Satisfaction at AutoZone, joins us at eTail West 2024 to discuss his company's omnichannel strategy. Learn how AutoZone is leveraging composable commerce to piece together best-in-class retail technology for both its B2B and B2C lines of business. Hear about their goals for modernizing e-commerce capabilities while connecting digital touchpoints to their 7,000+ stores. We cover the next phase of their roadmap for boosting customer experience across devices, implementing new POS systems, upgrading store pick-up, and more.
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