Amy Porterfield!! Her NEW Email Playbook!💥 Guru Conference Session | Ep. 466

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.

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Subscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.

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Best Moments:

(03:45) When 15% open rates forced a total newsletter reset.

(05:03) Why letting your real personality show matters even more in the AI era.

(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.

(08:06) The email metrics she still watches, and why beating your own baseline is the point.

(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.

(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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