NEW: Ultimate Subject Line Test Ideas🫨Jay's SCOOP | Ep. 519

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Most of us figure we've already tried every subject line trick worth trying, which is exactly what makes this batch so annoying. Jay Schwedelson runs through a pile of tactics that sound too dumb to work, like dropping a period after every word or dressing up a subject line as a calendar invite, except the open rates keep climbing anyway. Stick around for the strangely strong hill he's willing to die on involving coworkers, swimming pools, and dance floors.

ㅤ

Best Moments:

(01:20) Why a subject line that reads like a calendar invite is lifting opens by 28%.

(02:15) The bracketed newsletter trick everyone abandoned, back from the dead and working again.

(03:43) Opening a subject line with And or But to trigger a different kind of curiosity.

(04:15) A period. After. Every. Word. And the quiet drama it stirs up.

(04:46) Dropping next month into your subject line two weeks early, and why people bite.

(06:00) Jay's deeply held refusal to see work people in bathing suits or on a dance floor.