MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday
Market researchers obsess over figuring out what customers want. We have our own method.
We just ask them.
Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away.
Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes.
You’ll never know what people want until you ask. Click Play!
Watch the episodes on YouTube: https://lm.fm/GgRPPHi
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A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
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A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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