Why a Price Ending in ‘99’ Doesn’t Mean You’re Getting a Deal
Retailers have been posting prices ending in “99” for decades, but what does it say about the value consumers are getting for their dollar? WSJ “Numbers” columnist Josh Zumbrun joins host J.R. Whalen with some surprising findings about retailers’ pricing strategies.
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Retailers have been posting prices ending in “99” for decades, but what does it say about the value consumers are getting for their dollar? WSJ “Numbers” columnist Josh Zumbrun joins host J.R. Whalen with some surprising findings about retailers’ pricing strategies.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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