#420: Excellent Experimentation with Dejean Brown, Optimizely
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team.
To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely.
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