What Should You Look For in a Link Builder? | Ep. #1032
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: What Should You Look For in a Link Builder?
- [00:36] You need content and links to succeed.
- [00:55] So, look for a good salesperson.
- [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
- [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
- [02:27] Eric would also want to know which tools they use.
- [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
- [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
- [05:00] It’s important to know open and response rates.
- [05:32] That’s it for today!
- [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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