The Hot Fashion Trends in Silicon Valley, and the Top Chef Niki Nakayama

The New Yorker Radio Hour

Silicon Valley has a reputation for being a place where young geniuses are too busy disrupting the world to buy clothes; jeans and a hoodie generally qualify as business attire. But that is changing, the New Yorker fashion correspondent Rachel Syme notes. Tech moguls have become more conscious of appearances, and a distinctive look—based on optimized, streamlined garments, like trendy Allbirds sneakers—is emerging. Tech moguls have become more conscious of appearances, for better or worse; Elizabeth Holmes, the disgraced founder of Theranos, raised hundreds of millions of dollars partly on the image she cultivated with a turtleneck à la Steve Jobs. Syme spoke with the professional stylist Victoria Hitchcock, who runs a thriving practice in Silicon Valley showing the powerful how to project “powerful” for the digital age—without looking like a bunch of bankers. Plus, Helen Rosner talks with Niki Nakayama, one of Los Angeles’s top chefs, about setting up a kitchen that is hospitable to women, and about the impossibility of creating authentically Japanese cuisine in America.


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Silicon Valley has a reputation for being a place where young geniuses are too busy disrupting the world to buy clothes; jeans and a hoodie generally qualify as business attire. But that is changing, the New Yorker fashion correspondent Rachel Syme notes. Tech moguls have become more conscious of appearances, and a distinctive look—based on optimized, streamlined garments, like trendy Allbirds sneakers—is emerging. Tech moguls have become more conscious of appearances, for better or worse; Elizabeth Holmes, the disgraced founder of Theranos, raised hundreds of millions of dollars partly on the image she cultivated with a turtleneck à la Steve Jobs. Syme spoke with the professional stylist Victoria Hitchcock, who runs a thriving practice in Silicon Valley showing the powerful how to project “powerful” for the digital age—without looking like a bunch of bankers. Plus, Helen Rosner talks with Niki Nakayama, one of Los Angeles’s top chefs, about setting up a kitchen that is hospitable to women, and about the impossibility of creating authentically Japanese cuisine in America.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2019-03-19 24 min
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