#119 - Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)
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FOUR ACTIONABLE TAKEAWAYS
- Write down what you want to get out of the call and two ways you can get it.
- Use one team to prove your business case, then build it out for the others.
- Don't enter a PoC unless you have security, legal, etc. wrapped or in progress already.
- Don’t fixate on just a person’s title. Someone with tenure may have as much or more political capital than those with a newer, higher title.
PATH TO PRESIDENT’S CLUB
- Sr. Commercial Account Executive @ Gong
- Account Specialist, SMB @ Salesforce
- Product Marketing Manager @ ProMathletics
- Account Manager @ The Food Mint
RESOURCES DISCUSSED
More description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
FOUR ACTIONABLE TAKEAWAYS
- Write down what you want to get out of the call and two ways you can get it.
- Use one team to prove your business case, then build it out for the others.
- Don't enter a PoC unless you have security, legal, etc. wrapped or in progress already.
- Don’t fixate on just a person’s title. Someone with tenure may have as much or more political capital than those with a newer, higher title.
PATH TO PRESIDENT’S CLUB
- Sr. Commercial Account Executive @ Gong
- Account Specialist, SMB @ Salesforce
- Product Marketing Manager @ ProMathletics
- Account Manager @ The Food Mint
RESOURCES DISCUSSED
2022-07-06
30 min
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