Is Your B2B Podcast Doing Its Job?
B2B Podcasting Insights - business strategy podcast for founders and brands
Most B2B podcasts don’t actually have a job.
They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.
I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...
In this episode, I break down:
- Why so many B2B podcasts quietly become jobless
- How interviews often mask a lack of strategy
- What changes inside a business when a podcast becomes operational
- A simple test to tell whether your podcast is earning its keep — or wasting attention
If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.
Useful links:Visual breakdown: https://podknows.co.uk/jobless
Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic
Timestamped summary00:00 Why most B2B podcasts don’t have a job
01:20 The question nobody asks before launching
02:26 Why “brand awareness” isn’t a job
03:22 What an operational podcast actually does
05:00 How podcasts end up jobless
09:20 What changes when a podcast has a job
12:40 The disappearance test
15:40 The Podcast Growth Diagnostic
Mentioned in this episode:
Chapters
This podcast uses chapters in apps that support them.
More description
Most B2B podcasts don’t actually have a job.
They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.
I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...
In this episode, I break down:
- Why so many B2B podcasts quietly become jobless
- How interviews often mask a lack of strategy
- What changes inside a business when a podcast becomes operational
- A simple test to tell whether your podcast is earning its keep — or wasting attention
If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.
Useful links:Visual breakdown: https://podknows.co.uk/jobless
Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic
Timestamped summary00:00 Why most B2B podcasts don’t have a job
01:20 The question nobody asks before launching
02:26 Why “brand awareness” isn’t a job
03:22 What an operational podcast actually does
05:00 How podcasts end up jobless
09:20 What changes when a podcast has a job
12:40 The disappearance test
15:40 The Podcast Growth Diagnostic
Mentioned in this episode:
Chapters
This podcast uses chapters in apps that support them.
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