#11: The Value of Customer Feedback
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration.
Time Stamped Show Notes:- 00:25 – Why and how should you collect customer feedback?
- 00:40 – What is customer feedback?
- 01:09 – “All that matters is what your customers are telling you.”
- 01:25 – The value of negative feedback
- 01:40 – “You can’t live in the black box.”
- 02:10 – Solve the customer’s problem
- 02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience
- 03:15 – Customers will drive your business in the long run
- 03:30 – Why people choose certain brands
- 03:50 – “Delight your customers.”
- 04:15 – Survey your customers and your competitor’s customers
- 04:50 – How often do you survey your customers? – Once a month at least.
- 05:00 – Do something about problems that come up.
- 05:20 – Buffer and Zapier have outstanding customer support
- 05:40 – Calling the clients to see how they’re doing
- 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?”
- 06:45 – Don’t freak out about negative feedback
- 07:05 – Look at the volume of good vs. bad feedback
- 07:20 – Don’t bribe people to give you feedback.
- 07:50 – You want the truth.
- 08:00 – Requesting a testimonial from a happy customer
- 08:30 – Intercom helps you interact with customers
- 09:00 – Managing live chat on your website
- 09:30 – Leave a rating or review if you enjoyed the show today!
- Don’t ignore negative feedback.
- A good customer relationship will drive your business.
- Consistently take time to gather feedback and see what problems are coming up.
- Buffer and Zapier – Two companies that are renowned for their incredible customer support
- Intercom – A company that can help you interact and get feedback from your customers
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.