Episode #1075: Michael Sims

The Big Honker Podcast

The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way.


They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.

More description

The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way.


They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.

2026-05-07 84 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.