Building Real Community with Stories and Shared Moments

Good Content with Shannon McKinstrie

Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create content that truly connects by sharing real journeys and moments. I hope this episode reminds you that social media success starts with community and being you. So take a breath and join me for a light but meaningful start to the year.


In this episode we’ll be covering:

  • The importance of building a community on social media that sticks with you long after the initial journey ends.
  • Sharing personal journeys and moments online helps bond with your audience, creating loyal followers.
  • Viral videos that showcase a vibrant and engaged community rallying around a shared moment. 
  • Sharing fresh perspectives and behind-the-scenes moments.
  • Pivoting your content doesn’t have to mean losing your audience.
  • Getting active in comment sections and using stories to spark genuine interaction.


Featured content in this episode:


Recommended episodes:

  • Episode 76: Create Content That Makes Them Want to Keeping Coming Back
  • Episode 82: How to Get New (and Old!) Followers to Binge Your Content
  • Episode 91: My Personal Predictions for Instagram in 2026
  • Episode 92: This is the Era of Experiences and Belonging
  • Episode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
  • Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life



Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)


Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

More description

Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create content that truly connects by sharing real journeys and moments. I hope this episode reminds you that social media success starts with community and being you. So take a breath and join me for a light but meaningful start to the year.


In this episode we’ll be covering:

  • The importance of building a community on social media that sticks with you long after the initial journey ends.
  • Sharing personal journeys and moments online helps bond with your audience, creating loyal followers.
  • Viral videos that showcase a vibrant and engaged community rallying around a shared moment. 
  • Sharing fresh perspectives and behind-the-scenes moments.
  • Pivoting your content doesn’t have to mean losing your audience.
  • Getting active in comment sections and using stories to spark genuine interaction.


Featured content in this episode:


Recommended episodes:

  • Episode 76: Create Content That Makes Them Want to Keeping Coming Back
  • Episode 82: How to Get New (and Old!) Followers to Binge Your Content
  • Episode 91: My Personal Predictions for Instagram in 2026
  • Episode 92: This is the Era of Experiences and Belonging
  • Episode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
  • Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life



Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)


Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

2026-01-06 17 min Transcript
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

Open the Transcript tab to load the transcript.

Chapters

No chapters available.