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The Dirtbag Diaries

“I definitely did not want to become a businessman,” remembers Rod Johnson, founder of Midwest Mountaineering. In the 1960’s, no Minneapolis outdoor shop sold climbing gear. So, Rod set up an impromptu gear shop in his apartment kitchen. Now, after 51 years of business, Midwest Mountaineering has become the community hub for people who live in the flatlands, but chase their dreams in the mountains.

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“I definitely did not want to become a businessman,” remembers Rod Johnson, founder of Midwest Mountaineering. In the 1960’s, no Minneapolis outdoor shop sold climbing gear. So, Rod set up an impromptu gear shop in his apartment kitchen. Now, after 51 years of business, Midwest Mountaineering has become the community hub for people who live in the flatlands, but chase their dreams in the mountains.

2022-07-08 38 min
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