Why the Traditional Marketing Playbook is Dead (And How AI Changes Everything)
In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.
You’ll learn about:
- The Power of Organic Social Media
- How AI Algorithms Create Reach
- Day Trading Attention on Threads and Facebook
- Why Strategy Requires a Volume Mindset
- How to Adapt to Profound Technological Shifts
More description
In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.
You’ll learn about:
- The Power of Organic Social Media
- How AI Algorithms Create Reach
- Day Trading Attention on Threads and Facebook
- Why Strategy Requires a Volume Mindset
- How to Adapt to Profound Technological Shifts
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