The Google Division That Embraces Failure

WSJ Tech News Briefing

Google X, the tech giant’s “moonshot factory,” is an enigmatic division that has pushed through ideas like Waymo, Alphabet’s self-driving car unit. It’s also chalked up a lot of innovations that haven’t seen the light of day. The WSJ Leadership Institute’s Wendy Bounds lifts the lid on how it builds failure into its workflow. Plus, WSJ reporter Kris Maher goes looking for a proposed-but-delayed $28 billion Intel factory site in the heart of Ohio. Katie Deighton hosts.


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Google X, the tech giant’s “moonshot factory,” is an enigmatic division that has pushed through ideas like Waymo, Alphabet’s self-driving car unit. It’s also chalked up a lot of innovations that haven’t seen the light of day. The WSJ Leadership Institute’s Wendy Bounds lifts the lid on how it builds failure into its workflow. Plus, WSJ reporter Kris Maher goes looking for a proposed-but-delayed $28 billion Intel factory site in the heart of Ohio. Katie Deighton hosts.


Sign up for the WSJ's free Technology newsletter.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2025-09-26 11 min
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