Ep 366. The Business of Sports

Retire SMART Podcast

What starts as Big Game chatter turns into a fascinating look at the business of sports. Financial Advisor, Alex Murray and David Brooks break down ticket prices, sports betting, and how host cities can see hundreds of millions in economic impact from major events — then bring it closer to home with Omaha, Lincoln, and the power of Husker athletics. It’s football, finance, and why stadiums and sports culture can be serious economic engines.

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What starts as Big Game chatter turns into a fascinating look at the business of sports. Financial Advisor, Alex Murray and David Brooks break down ticket prices, sports betting, and how host cities can see hundreds of millions in economic impact from major events — then bring it closer to home with Omaha, Lincoln, and the power of Husker athletics. It’s football, finance, and why stadiums and sports culture can be serious economic engines.

2026-02-12 11 min
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