Topgolf to Liquor Lab: Aaron Vaccaro Building Experiences That Stick Pt. 1
The Best 5 Minute Wine Podcast, we tee off with Aaron Vaccaro, CEO of Liquor Lab and a key player behind the explosive growth of Topgolf. Aaron shares how a career that started in finance took a hard left into the world of immersive entertainment, helping grow Topgolf from 10 locations to over 70 and more than a billion in revenue. From tracking golf balls to tracking consumer experience trends, he breaks down how food, drinks—including wine!—and pure fun became the real draw. We also chat about the surprising psychology of hitting golf balls with a glass of wine in hand, and how letting go of expectations can sometimes lead to your best performance—on the course and in business. Pull up a cocktail and press play
@thebestwinepod
Discover More from The Best 5 Minute Podcast Network:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More description
The Best 5 Minute Wine Podcast, we tee off with Aaron Vaccaro, CEO of Liquor Lab and a key player behind the explosive growth of Topgolf. Aaron shares how a career that started in finance took a hard left into the world of immersive entertainment, helping grow Topgolf from 10 locations to over 70 and more than a billion in revenue. From tracking golf balls to tracking consumer experience trends, he breaks down how food, drinks—including wine!—and pure fun became the real draw. We also chat about the surprising psychology of hitting golf balls with a glass of wine in hand, and how letting go of expectations can sometimes lead to your best performance—on the course and in business. Pull up a cocktail and press play
@thebestwinepod
Discover More from The Best 5 Minute Podcast Network:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Listen elsewhere
Available Results
Generated results are saved to your library for reuse and search.