The ADHD Entrepreneur’s Guide to Profit (Without the Spreadsheet Spiral) Marcel Petitpas

The ADHD Skills Lab

ADHD entrepreneurs are smart, capable - and often pricing themselves into burnout.

In this episode, Skye interviews Marcel Petitpas, CEO of Parakeeto and the guy behind the numbers for hundreds of agencies. They dig into why most service businesses struggle with profit (it’s not what you think), and how to finally price for sustainability.

What we cover:

  • The ADHD-friendly way to figure out what your services should cost
  • The 3 key numbers you need to track (and how to figure them out)
  • How to future-proof your pricing so you can actually hire help
  • The ADHD-friendly habit that improves pricing, clarity, and confidence

Math trauma ends here.


Free Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab

Parakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab

Free Model Platform - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab


About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

More description

ADHD entrepreneurs are smart, capable - and often pricing themselves into burnout.

In this episode, Skye interviews Marcel Petitpas, CEO of Parakeeto and the guy behind the numbers for hundreds of agencies. They dig into why most service businesses struggle with profit (it’s not what you think), and how to finally price for sustainability.

What we cover:

  • The ADHD-friendly way to figure out what your services should cost
  • The 3 key numbers you need to track (and how to figure them out)
  • How to future-proof your pricing so you can actually hire help
  • The ADHD-friendly habit that improves pricing, clarity, and confidence

Math trauma ends here.


Free Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab

Parakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab

Free Model Platform - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+Lab


About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

Subscribe to our Newsletter - https://unconventionalorganization.substack.com/

Follow us on Instagram - @unconventionalorganisation

Visit our website - https://www.unconventionalorganisation.com/

2025-07-14 32 min
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