Influencer/brand relationships: what everyone needs to know. With Jennifer Santos and Meredith Petillo
This week's episode is all about influencer marketing, and what everyone needs to know. There are rules, and very real potential repercussions, for brands AND influencers for not getting them right. This podcast features a roundtable discussion with Jennifer Santos from BBB National Programs, now program director of the Center for Industry Self-Regulation, C-I-S-R, and Meredith Petillo, VP of technical regulatory affairs at Independent Beauty Association.
Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!
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This week's episode is all about influencer marketing, and what everyone needs to know. There are rules, and very real potential repercussions, for brands AND influencers for not getting them right. This podcast features a roundtable discussion with Jennifer Santos from BBB National Programs, now program director of the Center for Industry Self-Regulation, C-I-S-R, and Meredith Petillo, VP of technical regulatory affairs at Independent Beauty Association.
Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm!
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