How Hema Persad built ‘the smallest, most efficient’ team

Trade Tales

Hema Persad’s experience as an A-list stylist taught her what the one percent is looking for in the design process—and helped her build a firm that’s structured to meet those needs, while also complementing her decisive approach to leadership. Elsewhere in the episode, she shares how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

This episode was sponsored by Dallas Market Center and Kohler.

LINKS
Hema Persad
Kaitlin Petersen
Business of Home

More description

Hema Persad’s experience as an A-list stylist taught her what the one percent is looking for in the design process—and helped her build a firm that’s structured to meet those needs, while also complementing her decisive approach to leadership. Elsewhere in the episode, she shares how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

This episode was sponsored by Dallas Market Center and Kohler.

LINKS
Hema Persad
Kaitlin Petersen
Business of Home

2026-05-06 57 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.