#11: Ken Blanchard—How to Cast a Vision So People Listen
We have mantra at StoryBrand: if you confuse, you'll lose. We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is. As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there. In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of The One Minute Manager, to talk about how to lead so people listen. He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it. http://buildingastorybrand.com
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We have mantra at StoryBrand: if you confuse, you'll lose. We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is. As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there. In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of The One Minute Manager, to talk about how to lead so people listen. He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it. http://buildingastorybrand.com
2016-08-01
40 min
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