For Car Buyers, Custom Orders Could Replace Haggling Over Price

WSJ Your Money Briefing

Ford wants a bigger portion of its sales to come from buyers who custom-order from the factory or online, rather than buy at the dealership. Other carmakers are considering it too. Auto industry reporter Mike Colias joins host Charlie Turner to discuss the shift in strategy and what it could mean for car buyers.


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2021-08-19 8 min

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