Aurora James Returns! The Founder of Brother Vellies and the Fifteen Percent Pledge is Back
As the founder of Brother Vellies, a sustainable luxury accessories brand supporting local artisan economies all over the world, Aurora James has been pushing the fashion industry forward and reframing our definition of a luxury good for some time now. On this episode of Second Life, we’re welcoming Aurora back to discuss new projects that have solidified her status as a visionary changemaker and industry leader—including the 15 Percent Pledge, a nonprofit advocacy organization urging major retailers to commit 15% of their shelf space to Black-owned businesses.
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As the founder of Brother Vellies, a sustainable luxury accessories brand supporting local artisan economies all over the world, Aurora James has been pushing the fashion industry forward and reframing our definition of a luxury good for some time now. On this episode of Second Life, we’re welcoming Aurora back to discuss new projects that have solidified her status as a visionary changemaker and industry leader—including the 15 Percent Pledge, a nonprofit advocacy organization urging major retailers to commit 15% of their shelf space to Black-owned businesses.
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