NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396

Do This, NOT That: Marketing Tips with Jay Schwedelson

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.

Best Moments:

(00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now

(00:02) The “experience section” hack that notifies your entire network

(00:04) How Instagram quietly rewards content made in its Edits app

(00:05) The rapid decline of Blue Sky’s user growth and activity

(00:06) Back-to-school phrases that lift email open rates by 15%

(00:08) Why Jay’s college freshman actually wants Life 360 tracking on

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

More description

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.

Best Moments:

(00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now

(00:02) The “experience section” hack that notifies your entire network

(00:04) How Instagram quietly rewards content made in its Edits app

(00:05) The rapid decline of Blue Sky’s user growth and activity

(00:06) Back-to-school phrases that lift email open rates by 15%

(00:08) Why Jay’s college freshman actually wants Life 360 tracking on

Partner with Jay: https://www.jayschwedelson.com/contact

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

2025-08-15 11 min Transcript
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