[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327

Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Spamageddon, hosts Jay SchwedelsonDanielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

📧📧📧📧📧📧📧📧📧📧

PODCAST CROSSOVER WITH: 

➡️Email After Hours Podcast by Validity.

Hosted by: 

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity 

Guy Hanson, VP of Customer Engagement at Validity, Inc.

=================================================================

Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

More description

In this episode of Spamageddon, hosts Jay SchwedelsonDanielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

📧📧📧📧📧📧📧📧📧📧

PODCAST CROSSOVER WITH: 

➡️Email After Hours Podcast by Validity.

Hosted by: 

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity 

Guy Hanson, VP of Customer Engagement at Validity, Inc.

=================================================================

Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

2025-05-08 10 min Transcript
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