Meet the Journalist Using AI to Write Stories

WSJ Tech News Briefing

Unlike some reporters, Fortune’s Nick Lichtenberg isn’t afraid of AI—in fact, he’s whole-heartedly embracing it. WSJ’s Isabella Simonetti shares how Lichtenberg is a bellwether for where much of the media business is headed. Plus, Minkyu Shin, an assistant professor of marketing at the City University of Hong Kong, explains why using AI to write a customer complaint might yield better results.


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Unlike some reporters, Fortune’s Nick Lichtenberg isn’t afraid of AI—in fact, he’s whole-heartedly embracing it. WSJ’s Isabella Simonetti shares how Lichtenberg is a bellwether for where much of the media business is headed. Plus, Minkyu Shin, an assistant professor of marketing at the City University of Hong Kong, explains why using AI to write a customer complaint might yield better results.


Sign up for the WSJ's free Technology newsletter.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2026-03-27 9 min
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