Why You Need Innovation Capital — And How to Get It
Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend “innovation capital.” Like social or political capital, it’s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book “Innovation Capital: How to Compete--and Win--Like the World's Most Innovative Leaders.”
More description
Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend “innovation capital.” Like social or political capital, it’s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book “Innovation Capital: How to Compete--and Win--Like the World's Most Innovative Leaders.”
2019-06-11
20 min
Listen elsewhere
Available Results
Generated results are saved to your library for reuse and search.
No generated results are available for this episode yet.
Transcript
No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in
Chapters
No chapters available.