What Does Stoke Footwear Mean For The Outdoor Industry?

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on The Rock Fight Colin, Eoin Comerford and Producer Dave talk about some recent headlines to come out of the outdoor industry including recent comments made by some of the industry's more notable CEO's.

For the Lightning Round they do quick hits on J Crew, JD Sports, and OR's new athlete team.

Then they unpack the launch of Stoke Footwear, a running-inspired shoe brand built for “real American men” that’s already landed in hundreds of retail doors. Is this smart retail validation, or another case of active heritage being repackaged for a different audience?

Lastly for The Parting Shot, Colin takes aim at the promotion of Alex Honnold's next big thing.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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For the Lightning Round they do quick hits on J Crew, JD Sports, and OR's new athlete team.

Lastly for The Parting Shot, Colin takes aim at the promotion of Alex Honnold's next big thing.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

2026-01-19 52 min Transcript

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