#398 - The Science of Sales Training & What Top Teams Do Differently | 30MPC Playbook
Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.
ACTIONABLE TAKEAWAYS
- Use a capability & cognitive load matrix to decide what to focus your training on
- The best person for the job to be running that training and sales enablement is the most respected rep or manager on the team
- Train your managers before you train your teams
- Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetings
RESOURCES DISCUSSED
More description
Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.
ACTIONABLE TAKEAWAYS
- Use a capability & cognitive load matrix to decide what to focus your training on
- The best person for the job to be running that training and sales enablement is the most respected rep or manager on the team
- Train your managers before you train your teams
- Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetings
RESOURCES DISCUSSED
2024-12-12
29 min
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