#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)
RESOURCES DISCUSSED
FOUR ACTIONABLE TAKEAWAYS
- Do not enter a pilot or a POC without setting clear success criteria with your customer.
- The way that you should present the success criteria is to figure out what matters to your customer.
- Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.”
- Consolidate your bill for people in different departments and consolidate the team for prospects in the same department.
PATH TO PRESIDENT’S CLUB
- Head of Sales @ Superhuman
- Director of Sales @ Scale AI
- Head of Global Email (SendGrid) Sales & GTM @ Twilio
- Manager, Enterprise Sales @ Twiliio
RESOURCES DISCUSSED
More description
RESOURCES DISCUSSED
FOUR ACTIONABLE TAKEAWAYS
- Do not enter a pilot or a POC without setting clear success criteria with your customer.
- The way that you should present the success criteria is to figure out what matters to your customer.
- Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.”
- Consolidate your bill for people in different departments and consolidate the team for prospects in the same department.
PATH TO PRESIDENT’S CLUB
- Head of Sales @ Superhuman
- Director of Sales @ Scale AI
- Head of Global Email (SendGrid) Sales & GTM @ Twilio
- Manager, Enterprise Sales @ Twiliio
RESOURCES DISCUSSED
2024-02-06
32 min
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