#65 - Getting a promotion using quality discovery tactics (Sarah Brazier, AE @ Gong)
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Four Actionable Takeaways:
- Break-down pricing objections to better understand whether it’s a timing, budgeting, or other issue.
- Dive into why the customer is evaluating a solution in the first place. Avoid the feature vs feature battle.
- Get ahead of potential objections by bringing them up preemptively.
- Treat your promotion plan like a sales cycle - multithread, figure out the buying process, etc.
Sarah’s Path to President’s Club:
- Account Executive @ Gong
- Advisor @ Aligned, Chili Piper, and Ramped
- Instructor @ Sales Impact Academy
RESOURCES DISCUSSED
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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
Four Actionable Takeaways:
- Break-down pricing objections to better understand whether it’s a timing, budgeting, or other issue.
- Dive into why the customer is evaluating a solution in the first place. Avoid the feature vs feature battle.
- Get ahead of potential objections by bringing them up preemptively.
- Treat your promotion plan like a sales cycle - multithread, figure out the buying process, etc.
Sarah’s Path to President’s Club:
- Account Executive @ Gong
- Advisor @ Aligned, Chili Piper, and Ramped
- Instructor @ Sales Impact Academy
RESOURCES DISCUSSED
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