Ask An Expert | Why The Human Side Of Robotics Matters In Retail
We have all heard about the operational benefits of robots in stores but not enough attention has been paid to the impact they could have on the human side of a retail operation.
Everyone from customers to employees could be impacted by robots moving down an aisle.
It is a question no retailer should take lightly, and so we are pleased to announce that Stop & Shop Chief Marketing Officer Karen Mitchell will join Chris Walton and Anne Mezzenga for the latest installment of Omni Talk’s Live Ask An Expert Series on LinkedIn to share the successful and leading approach Stop & Shop has taken to make “Marty the Robot” an irreplaceable part of its store operations.
Chris and Anne will go deep with Karen on:
– Stop & Shop’s history and background with robotics in-store
– How personalizing the robot with the name, “Marty,” came to be
– What Marty the Robot does and does not do in-store
– And, perhaps most importantly, how Stop & Shop came to understand that Marty’s success was dependent on its human touch
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