Can Pepsi Make a Comeback?
After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage head Ram Krishnan is trying to refocus PepsiCo on drinks, in part with an agreement to purchase prebiotic soda brand Poppi. Allison Pohle hosts.
Further Listening:
- ‘It Came out of Nowhere’: The Rise of Dr Pepper
- The Fight to Kick Soda Out of Food Stamps
- PepsiCo’s New Healthy Diet: More Potato Chips and Soda
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage head Ram Krishnan is trying to refocus PepsiCo on drinks, in part with an agreement to purchase prebiotic soda brand Poppi. Allison Pohle hosts.
Further Listening:
- ‘It Came out of Nowhere’: The Rise of Dr Pepper
- The Fight to Kick Soda Out of Food Stamps
- PepsiCo’s New Healthy Diet: More Potato Chips and Soda
Sign up for WSJ’s free What’s News newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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