#442 - How to Sell Without Sounding Like a Salesperson | Courtany Williams

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FOUR ACTIONABLE TAKEAWAYS

• Your growth ICP might differ from your new business ICP: New Biz = CRM, but Growth is all about whitespace. Growth isn’t just about net new—it’s about expanding within. Think users, not logos.
• How are customers already interacting with your company:Take advantage of support. Train your support team on upsell triggers – chat, email, drift. Example: How can I do more emailing in the tool? Marketing automation.
• Big Deal Review: Double ACV Through Team Selling. Want bigger deals? Put more eyes on them. Biweekly Reviews: 2 AEs present deals to VP, peers, SEs. Open discussion. Team Selling in Action: Everyone contributes—challenges, ideas, strategy.
• Weekly Round table: Start weekly team meetings with open sharing. Surfacing challenges early helps you prioritize and tackle what matters most.

COURTANY'S PATH TO PRESIDENT’S CLUB

• Director, Growth Sales @ Unbounce
• Director of Growth Sales @ Insightly
• Sales Manager, Growth @ Insightly
• Senior Account Executive @ Insightly
• Corporate Account Executive @ UserTesting

RESOURCES DISCUSSED

• Read: Join our weekly newsletter
• Steal: Templates, drips, scripts