Consumers Hate Fees, But Are Willing to Pay Them Anyway
Research shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price. WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.
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Research shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price. WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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