#396 - Finding Business Level Pain Execs will ACTUALLY Care About | Maddy Jackson | 30MPC Hall of Fame
FOUR ACTIONABLE TAKEAWAYS
- Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
- Address pain points in other departments to accelerate deals and improve win rates.
- Turn situations into problems by asking questions that highlight known pain points with competitors.
- If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.
PATH TO PRESIDENT’S CLUB
- Account Executive @ Webflow
- Account Executive @ SafeGraph
- Account Executive @ Procore Technologies
RESOURCES DISCUSSED
More description
FOUR ACTIONABLE TAKEAWAYS
- Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
- Address pain points in other departments to accelerate deals and improve win rates.
- Turn situations into problems by asking questions that highlight known pain points with competitors.
- If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.
PATH TO PRESIDENT’S CLUB
- Account Executive @ Webflow
- Account Executive @ SafeGraph
- Account Executive @ Procore Technologies
RESOURCES DISCUSSED
2024-12-09
35 min
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