#331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.
To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.
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