How the 'Napa Valley of Cannabis' Dried Up

The Journal.

When Colorado became one of the first states to legalize recreational marijuana, a community called Pueblo stepped forward hoping to become the 'Napa Valley of Cannabis'. WSJ’s Julie Wernau visited the town to explore the cannabis boom that promised new jobs and tax revenue, and found an industry that had gone bust, with local residents struggling to find a way forward. Jessica Mendoza hosts.


Further Listening:

-The Highs and Lows of Diversifying the Cannabis Industry 


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When Colorado became one of the first states to legalize recreational marijuana, a community called Pueblo stepped forward hoping to become the 'Napa Valley of Cannabis'. WSJ’s Julie Wernau visited the town to explore the cannabis boom that promised new jobs and tax revenue, and found an industry that had gone bust, with local residents struggling to find a way forward. Jessica Mendoza hosts.


Further Listening:

-The Highs and Lows of Diversifying the Cannabis Industry 


Sign up for WSJ’s free What’s News newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices

2025-04-18 21 min
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